![]() ![]() ![]() If you're going to slap the Tolkien brand on those orcs, why not take things a step further by monetising their hopes, dreams and fears? It's a simple enough process. To see this content please enable targeting cookies. The industry needs a new pair of shoes, after all. It seems like a perfect opportunity for more product placement, which is something I'd like to encourage in games as in films. In the latest video, a ranger uses 'wraith' powers to see into the minds of his enemies, seeking their weaknesses and fears. There's a splatter of blood, a decapitation, a roaring of monsters, and then the narrator mentions something about Sauron. While watching the latest trailer for Middle Earth: God of War-dor, I realised that I'd started to think of the Lord of the Rings references as a sort of product placement. ![]()
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